Focus Groups

Focus Groups

What does your target market really want?  Ask them…

Focus group research can be an effective tool for manufacturers, service providers, political parties, advertising agencies, attorneys and nonprofit organizations – any organization or entity, in fact, whose success depends upon successfully meeting the needs of a target audience.

Here are a few examples of how our clients are benefiting from qualitative research:

  • Advertising message testing focus groups.  The sharper the message, the further the advertising dollar will go.  Does your target market really understand your message?  And, is your message pursuasive?
  • Website usability focus groups.  The internet is becoming a competitive marketplace for buyers or readers for that mater.  Is your website meeting your primary objectives?  Is your site diffcult to navigate and how could it be improved?
  • Corporate culture focus groups.  Are the many departments of your company on the same team or working against each other?  What could improve communication and morale?  Hearing from the different departments in a series of these focus groups can be real eye-opening to senior executives.

How does a focus group work?

Focus groups usually consist of eight to twelve individuals carefully selected by SoonerPoll to represent the client’s target audience. SoonerPoll conducts every aspect of the research project, from recruiting the participants to moderating the focus group to analyzing the results and delivering them to you.

The sessions, which typically last up to two hours, are held at SoonerPoll’s offices in Oklahoma City. The client may view the sessions in progress, and each session is recorded directly to a DVD so that results may be carefully studied.

The specific insight gained through a focus group offers SoonerPoll’s clients a powerful tool for developing or enhancing products, services, strategies or messages that address their market’s distinctive needs.

Focus groups offer a unique opportunity to explore questions on a deeper level than other research tools allow. Because of the in-depth look at attitudes and opinions provided by focus group research, focus groups are often used in conjunction with polls.

Why SoonerPoll focus groups are the most trusted in the state.

The objective of a SoonerPoll focus group is simple: to provide clients with the best results possible from a selected group of individuals from the client’s target audience or market. Our focus groups explore the opinions, preferences and attitudes of that market.

Perhaps the most important reason SoonerPoll is Oklahoma’s most truster researcher is simply this: we’re the only researcher whose focus is exclusively Oklahomans. We Know your audience, we know how to reach it, and we know how to deliver the results that will make your project a success.

Don’t just take our word for it…

“It’s not only the most comfortable focus facility in Oklahoma City but also the most technologically advanced recording equipment — not to mention impeccable service.”

Rachel Jernigan

Cox Communications