Satisfaction

Building Satisfaction

Because our focus is the Oklahoma consumer, no other researcher can provide the superior results you will get from a SoonerPoll study. SoonerPoll is the researcher that can provide your company with the most useful tools to help you gauge customer satisfaction, improve the elements that affect it, and raise your standing among the competition.

Our professionals have developed state-of-the-art methods to assess customer satisfaction for companies already in Oklahoma, and also for those planning to establish themselves in our state.

If Oklahoma customers are part of your company’s plan for growth, let SoonerPoll give you the tools to make it happen.

How do customers feel about your company – and about the competition?

A SoonerPoll study can tell you what customers are thinking about your company, and just as important, how they feel about the competition. We will help you identify your strengths and weaknesses – and theirs. The information will translate into tools you can use to promote your positives, utilize their negatives and build upon the assets you know your customers’ appreciate.

What do customers want most from you?

In order to promote the things that matter to customers, your company has to find out what those things are. Far too many companies waste resources on initiatives that do not directly boost customer satisfaction. That is the most important goal of a SoonerPoll customer satisfaction survey.

We can help you understand the relative importance of the various dynamics that affect customer satisfaction. You will also be provided with a comparison of how your company measures up to the competition in those areas your customers value most.

Our Cutting-Edge Approach

SoonerPoll’s innovative process determines why customers chose your company in the past, how they see you compared to your competitors, and what they expect from you in the future. Our professionally designed Customer Satisfaction Measurement study provides:

  • Analysis of the relative importance of the satisfaction/performance factors of current, potential and competitor accounts
  • Analysis of your price/value relationship, and comparison to that of your competitors
  • Comparisons of why some customers chose your company to why others chose a competitor

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