But voters are increasingly weighing morals and the economy when considering presidential candidates.

The Iraq war continues to be Oklahoma voters’ foremost issue as they pick their way through a crowded presidential field despite a steep decline in its perceived importance, according to the most recent Oklahoma Poll.

Twenty-two percent of the 745 likely voters surveyed Dec. 16-19 by SoonerPoll.com named the war as the single most important issue in their choice for president.

But that was down by nearly one-third from April, when 32 percent said it was their No. 1 issue. Morals and religious issues jumped more than six percentage points into second place, at 11 percent, followed closely by concerns about the economy and the candidates’ character traits.

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Bill is the founder of SoonerPoll.com and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.

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