A poll finds few voters were influenced by ads in the mayor’s race.

The effect of attack ads in Tulsa’s mayoral campaign was largely a wash, the most recent Oklahoma Poll suggests.

More than 80 percent of the 750 likely Tulsa voters surveyed from Oct. 31 to Nov. 5 said they were aware of negative advertising in the mayoral campaign, but most said they were little influenced by the ads, while the few who were canceled each other out.

Surveyed a week before the election, those who intended to switch their votes because of negative ads were almost evenly split between the eventual winner, Republican Dewey Bartlett, and Democrat Tom Adelson. Similarly, independent Mark Perkins drew equally from Republicans and Democrats who said they were put off by Bartlett’s and Adelson’s campaigns.

Slightly more — 28 percent to 24 percent — thought Bartlett’s campaign had been the more negative, but 41 percent thought the two were equally at fault.

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Bill is the founder of SoonerPoll.com and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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