By Brian Brus
Oklahoma City reporter – Journal Record

OKLAHOMA CITY – This might be the year that Oklahoma’s conservative claim to fame could actually give the state an important role to play in presidential politics, pundits said.

“Thank God the states that have held primaries prior to us have been unable to make a clear choice,” said Bill Shapard, CEO of “Because that’s the only way Oklahoma may play any role at all.

“In fact, I think that being one of the reddest states, Okahoma ought to play a greater role in the nomination process,” he said.  “This is a very rare year for Oklahoma, a big opportunity.”

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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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