The young and those with higher incomes like it best.

The BOK Center seems to be hitting its target audience — the young, relatively affluent adults that city leaders said the $187 million arena would help metropolitan Tulsa recruit and retain.

After one year of operation, the facility receives generally high marks across all demographic groups in the latest Oklahoma Poll. Forty percent of the 405 Tulsans surveyed by Aug. 29 to Sept. 1 said they have been to the arena at least once, and 75 percent said they have a very favorable or somewhat favorable impression of the arena.

Those under 45 and those in higher household income brackets especially like it.

Almost half of those surveyed in the 25 to 34 age group and two-thirds of those in the 35 to 44 group said they have been to the BOK Center.

And, 79 percent of the 25 to 34s said and 85 percent of the 35 to 44s said they have a very or somewhat favorable impression of the arena.

ContinuedClick here to read the entire Tulsa World article

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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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