By Nathan Elliott, News 9

OKLAHOMA CITY — Oklahoma City Mayor Mick Cornett holds a wide lead over Councilman Ed Shadid in a new poll released Tuesday.

A News 9/Oklahoma Gazette poll found 64 percent of likely voters would choose Cornett, while 19 percent would vote for Shadid, if the election were held today. Retired businessman Joe Sarge Nelson received six percent of likely votes. Phil Hughes, an electrical engineer, received two percent. Meanwhile, nine percent of respondents were still undecided.

“Cornett’s support is broad among all major demographical segments, including all three parties, age and political persuasion,” said Bill Shapard, CEO of ShapardResearch, who conducted the poll on behalf of News 9 and the Oklahoma Gazette. “Three things are working in Cornett’s favor. His term has been favorable to voters — lacked any real scandal, plus his conservative values reflect that of the electorate, and he has the power of incumbency.”

The poll’s sample consisted of 980 likely voters who were selected at random using landlines and cell phones. Results were weighted by sex and age, and stratified using a model of previous city mayoral elections. The poll was conducted between February 17 and February 19 and has a margin of error of plus or minus three percentage points.


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About the News9/Oklahoma Gazette Poll

The poll of 980 likely Oklahoma City voters was conducted February 17-19 by ShapardResearch/, using a dual frame of randomly selected landlines and cell phones.  Landlines were administered by IVR (Interactive Voice Response) and cell phones by live interviewer. Results were weighted by sex and age, and stratified using a model of previous city mayoral elections. The poll was sponsored by News9 and the Oklahoma Gazette. The margin of error is plus or minus 3.13 percentage points.


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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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