SoonerPoll Unveils Quarterly Survey Service

SoonerPoll, Oklahoma's most recognized name in public opinion research, recently announced that it now offers a new, low cost public opinion research service. Individuals or organizations interested in low cost branding and awareness research or how the public views issues important to their goals can now take part in "The Quarterly Poll."

"The Quarterly Poll" is a survey of 500 likely voters across Oklahoma conducted by SoonerPoll once every quarter. Participants add questions to the poll and upon completion receive toplines, crosstabs and assistance disseminating their results to the public, should they choose to do so.

"We have conducted 'The Quarterly Poll' on a trial basis for the last couple of quarters," Bill Shapard, SoonerPoll chief executive, said. "Before the year started, we were approached by an organization interested in utilizing our ability to effectively measure public opinion on a regular basis."

"We decided to devise a mechanism for others to participate at a lower cost than if they commissioned an independent survey, which eventually grew into 'The Quarterly Poll.'"

The third installment of "The Quarterly Poll" will go into the field later this month, and according to Shapard, will have the most participants to date.

"We operated the poll on a trial basis to sort of test the waters and see if there would even be any organizations interested in including their issues on the survey," Shapard said. "The poll has become successful and, just through word-of-mouth, the 3rd Quarter survey will have a full slate of questions" Shapard said.

Participants on the poll include public policy organizations, statewide associations, public relations and marketing firms, as well as lobbyists, and various print and media outlets. "What is great about this service is that it not only allows organizations to know what public opinion is on an issue now, it provides a cost effective way to conduct time-series analysis of issues or branding questions, over a period of years," Shapard said.

SoonerPoll is preparing to launch a version of The Quarterly Poll just for businesses that wish to utilize it for branding and perception research.

"Conducting this type of research can be quite expensive," Shapard said. "But, when companies can participate in a project that is already going into the field they can lower their costs substantially and still get the quality information they need to make informed decisions."

SoonerPoll is the brand name utilized by ShapardResearch's public opinion research division. ShapardResearch has clients across the country as well as in Oklahoma. SoonerPoll has served as the pollster of record for the Tulsa World, and regularly conducts surveys for Griffin Communications, owners of Oklahoma City's KWTV Channel 9, and Tulsa's KOTV Channel 6.

For more information on how to take advantage of "The Quarterly Poll," contact James Davenport at (405) 607-4664 or by e-mail at james@shapard.com

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James Davenport is Shapard Research's Vice President of Client Relations and a Political Analyst for SoonerPoll.com