When we started polling more than ten years ago, there was no one talking about an independent evaluation of pollsters and their performance.  In fact, we began evaluating our own performance with that of other pollsters who polled in the same campaigns back in 2004, using some metrics that dated back to President Truman’s reelection.

Then Nate Silver came along.  Just before the 2014 general election, his FiveThirtyEight blog produced an in-depth evaluation of the performance of over 330 pollsters all over the nation, and SoonerPoll was rated the best pollster among all other pollsters based in the state of Oklahoma.  At 30th overall, SoonerPoll was also in the top ten percent of the best pollsters in the nation.

FiveThirtyEight conducted a more limited evaluation in 2008, 2010 and then again in 2012.  What we like in these evaluations is that SoonerPoll.com improved over the course of those elections, something we are very proud of.

Nate Silver and his team also measured the partisan bias of each pollster and, interestingly, SoonerPoll had a Democrat bias to its results, meaning we favored Democrats more than Republicans in our final results, which is common for pollsters in red states.  Occasionally, we’re accused of favoring Republicans, but the facts speak otherwise.

In coming elections, we may not always be the best pollster in the state, but what our readers and followers can always count on is our dedication to our craft and a continual pursuit of producing the best polling in the state of Oklahoma.

Back to work.

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Bill is the founder of SoonerPoll.com and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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