Since SoonerPoll has been polling state questions since July, none has had such a dramatic shift than SQ 777.

In July, support for the state question was only polling at 53.2 percent.  At the time, some reports on the internal polling of the campaigns put the support level much higher.  In early October, the next SoonerPoll had the level of support at just 49.3 percent.

To date, SoonerPoll has been the only independent, non-partisan pollster who has publicly released polling data on SQ 777.

 State Question 777, known as Right to Farm, would amend the state constitution to say the legislature “shall pass no law which abridges the rights of citizens and lawful residents of Oklahoma who employ agricultural technology and livestock production and ranching practices without a compelling state interest.” Do you: [PROBE STRONGLY/SOMEWHAT]

1. Strongly support 24.8
2. Somewhat support 12.2
3. Don’t know/undecided [DNR] 13.9
4. Somewhat oppose 15.2
5. Strongly oppose 33.8

Now, the latest SoonerPoll puts support for SQ 777 well below water with only 37 percent.

It should be noted that the state question also has one of the highest percentages of those undecided at 14 percent. The other is SQ 790 which is the most confusing state question to voters and has had nearly nothing spent in support or opposition of it.

Still, state question polling is not as stable as candidate polling where voters can change their minds on state questions literally overnight.  Endorsements and campaign spending have a much greater impact on the minds of voters with regard to state questions — much more so than on voters’ views of candidates.

This poll, like all others, are a measurement of opinion in one point in time and a variety of influences can affect voters’ final decision on election day.  These pre-election polls only serve to provide insight into how voters of varied demographical profiles view the state question.

Key take-aways from the latest poll:

  • Greatest support comes from Republicans with 43.8 percent, while the greatest level of opposition comes from Democrats with 58.4 percent.  A near majority of Independents oppose it with 48.3 percent.
  • Compared to the last poll, Republican opposition increased from 31.9 percent to 42 percent, while Democrat support fell from 39.2 percent to 27.2 percent.
  • Conservatives had the greatest impact on the drop. In early October, 57.1 percent supported the state question, with 40.5 percent of that support as “strongly support.” Now, just 40.9 percent of conservatives support it overall, and strong support fell to just 28.9 percent.
  • While just a plurality of 43.8 percent of conservatives now oppose 777, they are also those most undecided at 15.3 percent compared to just 8.2 percent of liberals.
  • Trump supporters are nearly split on the state question, with 46 percent supporting it and 40.7 percent opposing.
  • Voters 65 and older, who make up the largest age subset of likely voters on election day, now oppose 777 with 54.9 percent, whereas 51.7 percent supported the measure in our early October poll.
  • The predominately urban congressional districts of Tulsa and Oklahoma City saw big changes as well.  In early October, 777 was polling with only 39.7 and 42.3 percent of opposition in Tulsa and Oklahoma City respectively.  Now, 49.3 percent in Tulsa oppose it and 53.3 percent in Oklahoma City.

About the Poll, Oklahoma’s public opinion pollster, asked these questions of Oklahoma likely voters as part of the SoonerPoll Quarterly Poll and commissioned by the Oklahoman.

The scientific study was conducted from October 18-20, 2016 with 530 likely Oklahoma voters selected at random statewide from a tri-frame of both landline telephone and cell phones, plus a online panel from Research Now. The sample was weighted by age, political party, and congressional district in order to reflect the Oklahoma likely voter population for a general election. The weighting was conducted using a ‘layered technique.’

The sample reflects the traditional demographical profile of the Oklahoma likely voter with roughly half of respondents identifying as conservative and attending religious services once or more per week. The study has a Margin of Error (MoE) of ± 4.26 percent.

This poll not only conforms to the Standards of Disclosure of the National Council on Public Polls but exceeds the standard disclosure with a Call Disposition and Rate Calculation Report. A complete description of the methodology can be found here.

The poll’s Call Disposition and Rate Calculation Report can be viewed here.  A beta version of the Weighting Table Report can be viewed here.

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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


  1. Vote No on SQ777! People in the yes camp tell me that Roundup is no more harmful than coffee. They tell me that GMO food is good for you. Excuse me, but those are lies and do not give them a voice I can respect. I was part of the “Canadian river watershed” when they polluted it with a commercial style hog farm a few years back. Commercial farming is not good for the environment of Oklahoma. When the farm family evolves into a large money enterprise, they cease to care about anything more than making money. When they take Monsanto over their neighbors and nature, then they need to be reminded that small things effect nature in huge ways. I am not afraid to lose those sort of farming people. That won’t hurt Oklahoma. If you want to stop that sort of thing then use a well written law. Trying to take away the right, for my children to fight greedy abusive corporate farm tactics, is not how you look out for our state. Trying to feed me a “he said she said” line of explanation, that contains no useful understanding of exactly what this law can do to help all of Oklahoma, is an insult. This law is unecessary, ill advised, and only helps a corporate greed agenda. What the yes agenda have really said is, “we are tired of having to explain why our poor choices and assembly line approach to farming has brought harm, poison, and synthetic disease to your table”. Corporate farming does not feed our families. It feeds a bank account, at the expense of our health. It has nothing to do with family farms, and it has everything to do with shoving harmful, unnecessary, farm practices down the throat of good honest people. You cannot tell me how this attempt to make our constitution into a tool, to be used against our people is useful. This is a lazy fat bully law. It is not designed for Oklahoma people, it is designed to give corporate greed an insurmountable edge, over a desparate need for citizens to think for ourselves and meet bad environment practices with well thought out alternatives. Go back and write a law that is not so grand sweeping in taking away the rights of citizens. It should not be a constitutional amendment. Don’t be this lazy.

  2. As a small natural farmer I beg you to please vote No, this is for big agriculture not small farms. Lets protect Oklahoma! I already have the right to farm. Vote No!!!!!!!

  3. If you really want to see who “pollutes” your watersheds… please take a moment to find out where YOUR LOCAL waste treatment facility is located then simply travel downstream and see just how nasty the water is… Waste Treatment facilities are in every town and city across the nation and all are located along streams… hmmm – so when a large rain comes along… and the facility overflows… where do YOU think that untreated waste is going to go??? That’s correct … in the stream. Now, I’m not saying that this is a deliberate way for towns and cities to cut back on costs of treating waste water, nor am I saying that the folks that work there are the “bad guys”… I’m simply saying that – the way they are designed – it’s only a matter of time before they dump into the stream.

    HUMANS pollute the planet far more than all other species of animals COMBINED!! So if you’re upset about your water… look in the mirror first… before blaming agriculture. Another point, the water we have on Earth today… is the same water that was here before the dinosaurs walked the Earth… it’s simply being constantly recycled and reused. So please be careful what you wash down your drains, or throw into storm drains, or dump into streams and rivers – because in the end it will come back to us.

  4. Vote no, this is of dire importance for the safety of our water from huge factory farms. Those factory farms would allow any method of animal production, no matter how Inhumane. How does that taste?

    Monsanto chemicals would be shoved even more mercilessly shoved down our throats and absorbed in our skin than ever before.

    Family farms could be swallowed by big ag with immenent domain.

    Cockfighting, horse slaughter, and all kinds of animal cruelty could be protected and unable to be prosecuted. Puppy mills, catteries, all kinds of animal breeding operations would be unregulated.

    This is a constitutional amendment so it cannot be amended or repealed. We can not allow this SQ to pass. Vote no!


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