By P.J. Lassek & Brian Barber Tulsa World staff writers

Tulsans think their city is a great place to live and overwhelmingly support private development along the Arkansas River, according to survey findings presented to Mayor Dewey Bartlett and two city councilors Wednesday.

Residents are also satisfied with major city services involving police, fire and parks, but they want to see streets improved, the survey shows.

Bartlett said the results were “very positive.”

“The worry I had was that it was going to be all gloom and doom like we hear from many people,” he said. “That was obviously not the case.”

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Shapard Research of Oklahoma City was hired to conduct the survey by the Tulsa Community Foundation, which paid $51,000 to the firm. The foundation presented the results to the city as a gift.

Shapard Research selected 200 households in each of the nine City Council districts at random from Dec. 12 to Jan. 21, ending with a total of 1,803. The survey has a margin of error of plus or minus 2.3 percentage points.

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Bill Shapard of the research firm said, “It was very clear in doing this that Tulsans care about their community and really wanted to participate.”

Bartlett said the survey would be considered a benchmark. Another will be conducted in a few years, and the results will be compared.

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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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