Jennifer Chancellor, Editor, Oklahoma Gazette

Cross tabulations generated by the News 9/Oklahoma Gazette poll indicate traditional voters would carry Mick Cornett to a fourth term in the March 4 Oklahoma City mayoral election.

Poll results indicate challenger Ed Shadid will need to energize new voters in significant numbers to wage a successful challenge.

Results of the poll were weighted by sex and age and were adjusted using a model reflecting participation in previous Oklahoma City mayoral elections. The poll was conducted from February 17 to 19, 2014.

Selected indicators cross-tabulated from the poll are shown below.

The representations for “Other” in the graphs include all selections for Joe “Sarge” Nelson, Phil Hughes, Undecided, Don’t Know and Unsure. Results have been rounded to the closest percentage.


Traditional voters dominate

If the Oklahoma City mayoral election were held today, Mayor Mick Cornett would win, according to a recent poll.

News9/Oklahoma Gazette poll of likely voters showed that Cornett, the incumbent, led the fray with nearly 64 percent of the vote.


Continued – Click here to read the entire Oklahoma Gazette article

About the News9/Oklahoma Gazette Poll

The poll of 980 likely Oklahoma City voters was conducted February 17-19 by ShapardResearch/, using a dual frame of randomly selected landlines and cell phones.  Landlines were administered by IVR (Interactive Voice Response) and cell phones by live interviewer. Results were weighted by sex and age, and stratified using a model of previous city mayoral elections. The poll was sponsored by News9 and the Oklahoma Gazette. The margin of error is plus or minus 3.13 percentage points.

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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


  1. How accurate would experts rate this poll now that we know outcome? Winner % was close but the second place was off by 14% in one poll and almost 10% in another.


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