One woman says the rising cost of living and utility bills are the reasons she’s spending less.

Tulsan Lucinda Cosper has never been one of those who waits all night to be first through the doors for one of those “Black Friday” sales.

But earlier this week, she leafed through a Wal-Mart circular and wondered whether this year might be different.

“I’m looking to see if there’s anything I can get for my son,” she said.

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Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004. Under Bill’s leadership, SoonerPoll has become the leading public opinion polling company in the state of Oklahoma conducting more public opinion polls for Oklahoma news media than all other pollsters combined since 2006. Bill’s commitment to go above and beyond the AAPOR ethical guidelines of minimum disclosure ensures that SoonerPoll produces quality results every time. Bill has lectured at Oklahoma State University on developing polling methodologies, data collection processes, and advanced likely voter sampling techniques. Bill also serves as an on-air political commentator for Oklahoma television stations.


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